All Entries in the "Website Analytics" Category

Expert Google Analytics tips

Things change so quickly on the web. When I started working at software firm Urchin in 1996, web analytics was a niche product, important to (and understood by) perhaps a handful of people at an organisation.

When Google bought Urchin in June 2005 and launched Google Analytics later that autumn, the industry was moving away from expensive, complex tools in favour of free, easy-to-use ones, and these are quickly becoming more capable than those of the previous generation.

Google Analytics Features

“Enterprise-class” shouldn’t mean “experts only.” Google Analytics has made it easy for non-specialists and specialists alike, across your organization, to practice performance focused marketing.